Working closely with ThriveFinder’s leadership team, I conducted several workshops to understand their core messaging, target audience, and brand personality. Rather than just focusing on design, I used a branding discovery process to dive deep into the company’s values and business goals. From there, I developed a visual identity that reflected their market position, using clean lines, professional typography, and a modern color scheme. The PowerPoint template was designed with ease of use in mind, allowing different teams to customize their presentations while maintaining the integrity of the brand. My role also involved providing guidance on how the brand elements could be applied consistently across other marketing materials.