This infographic serves as a job aid for sales professionals, equipping them with essential conversation strategies to navigate client interactions. It provides a clear framework for delivering value, reducing decision risks, and addressing the costs of change in every conversation. The goal is to help salespeople build trust, minimize resistance, and create a strategic roadmap for guiding customers through the buying process. By breaking down the sales concepts into actionable steps, it empowers sales people to improve the quality of their client interactions and close more deals.