Conversation Frameworks
Conversation Frameworks
Maximizing Sales Effectiveness with Strategic Conversations
Client
The Valla Group
Year
2022
Category
Instructor Led Training (ILT)
Overview
Overview
This award-winning Virtual Instructor-Led Training (VILT) course, recognized with a 2023 Brandon Hall Gold Award for Excellence in Sales Training, was designed to empower sales teams with the essential tools and skills to engage customers effectively throughout the sales process. Through the Conversation Frameworks program, participants learn how to lead high-value strategic conversations, improve buyer engagement, and ultimately drive business growth. The program includes comprehensive coaching, interactive role-plays, and practical applications that help salespeople understand customer needs and position themselves as trusted advisors.
This award-winning Virtual Instructor-Led Training (VILT) course, recognized with a 2023 Brandon Hall Gold Award for Excellence in Sales Training, was designed to empower sales teams with the essential tools and skills to engage customers effectively throughout the sales process. Through the Conversation Frameworks program, participants learn how to lead high-value strategic conversations, improve buyer engagement, and ultimately drive business growth. The program includes comprehensive coaching, interactive role-plays, and practical applications that help salespeople understand customer needs and position themselves as trusted advisors.
Overview
This award-winning Virtual Instructor-Led Training (VILT) course, recognized with a 2023 Brandon Hall Gold Award for Excellence in Sales Training, was designed to empower sales teams with the essential tools and skills to engage customers effectively throughout the sales process. Through the Conversation Frameworks program, participants learn how to lead high-value strategic conversations, improve buyer engagement, and ultimately drive business growth. The program includes comprehensive coaching, interactive role-plays, and practical applications that help salespeople understand customer needs and position themselves as trusted advisors.
Instructional Design & Learning Objectives
Instructional Design & Learning Objectives
The course was meticulously designed around clear learning objectives aligned with sales performance goals. It emphasized key strategic conversations for each stage of the buy/sell process—proactive prospecting, solution definition, recommendation, and confident close. The instructional design focused on real-world application, enabling participants to directly implement what they learned into their sales efforts. Cognitive learning theories, such as active learning and spaced repetition, were embedded throughout to improve retention and long-term performance.
The course was meticulously designed around clear learning objectives aligned with sales performance goals. It emphasized key strategic conversations for each stage of the buy/sell process—proactive prospecting, solution definition, recommendation, and confident close. The instructional design focused on real-world application, enabling participants to directly implement what they learned into their sales efforts. Cognitive learning theories, such as active learning and spaced repetition, were embedded throughout to improve retention and long-term performance.
Instructional Design & Learning Objectives
The course was meticulously designed around clear learning objectives aligned with sales performance goals. It emphasized key strategic conversations for each stage of the buy/sell process—proactive prospecting, solution definition, recommendation, and confident close. The instructional design focused on real-world application, enabling participants to directly implement what they learned into their sales efforts. Cognitive learning theories, such as active learning and spaced repetition, were embedded throughout to improve retention and long-term performance.
Technology Integration & Tools
Technology Integration & Tools
Delivered via a virtual platform, the VILT leveraged cutting-edge technologies, including interactive Zoom sessions and digital collaboration tools. Breakout rooms, live polls, and role-playing exercises facilitated a high level of learner engagement and interactivity. The course also featured digital guides, including a Participant Guide, Seller Toolkit, and pre-work materials, to further extend the learning process beyond the live sessions.
Delivered via a virtual platform, the VILT leveraged cutting-edge technologies, including interactive Zoom sessions and digital collaboration tools. Breakout rooms, live polls, and role-playing exercises facilitated a high level of learner engagement and interactivity. The course also featured digital guides, including a Participant Guide, Seller Toolkit, and pre-work materials, to further extend the learning process beyond the live sessions.
Technology Integration & Tools
Delivered via a virtual platform, the VILT leveraged cutting-edge technologies, including interactive Zoom sessions and digital collaboration tools. Breakout rooms, live polls, and role-playing exercises facilitated a high level of learner engagement and interactivity. The course also featured digital guides, including a Participant Guide, Seller Toolkit, and pre-work materials, to further extend the learning process beyond the live sessions.
Results & Impact
Results & Impact
The training achieved a 40% improvement in learner performance, with participants reporting significantly higher confidence in managing complex sales conversations. The course helped elevate the sales team’s ability to close deals by reducing buyer hesitation and addressing customer concerns early in the process. Post-training assessments and role-plays revealed marked improvements in both strategic thinking and execution.
The training achieved a 40% improvement in learner performance, with participants reporting significantly higher confidence in managing complex sales conversations. The course helped elevate the sales team’s ability to close deals by reducing buyer hesitation and addressing customer concerns early in the process. Post-training assessments and role-plays revealed marked improvements in both strategic thinking and execution.
Results & Impact
The training achieved a 40% improvement in learner performance, with participants reporting significantly higher confidence in managing complex sales conversations. The course helped elevate the sales team’s ability to close deals by reducing buyer hesitation and addressing customer concerns early in the process. Post-training assessments and role-plays revealed marked improvements in both strategic thinking and execution.
Training Toolkit & Resources
Training Toolkit & Resources
This program was supported by a suite of practical resources designed to enhance real-world application. The toolkit included pre-work assignments, the Seller Toolkit, coaching guides, application guides, and intellectual asset gauges, all of which provided participants with the tools needed to execute on what they learned. These resources were fully integrated with the VILT experience, ensuring that learners had actionable materials to reference both during and after training.
This program was supported by a suite of practical resources designed to enhance real-world application. The toolkit included pre-work assignments, the Seller Toolkit, coaching guides, application guides, and intellectual asset gauges, all of which provided participants with the tools needed to execute on what they learned. These resources were fully integrated with the VILT experience, ensuring that learners had actionable materials to reference both during and after training.
Training Toolkit & Resources
This program was supported by a suite of practical resources designed to enhance real-world application. The toolkit included pre-work assignments, the Seller Toolkit, coaching guides, application guides, and intellectual asset gauges, all of which provided participants with the tools needed to execute on what they learned. These resources were fully integrated with the VILT experience, ensuring that learners had actionable materials to reference both during and after training.
More Works More Works
More Works More Works
LAMBAKIS
LAMBAKIS
LAMBAKIS
LAMBAKIS
©2024 WORDPRESSRIVER
Go Back To Top
©2024 WORDPRESSRIVER
Go Back To Top
©2024 WORDPRESSRIVER
Go Back To Top
©2024 WORDPRESSRIVER
Go Back To Top