Data Driven Discovery

This interactive course guides sales professionals through the process of gathering essential client data, resulting in more informed and effective sales conversations.

In the Data Driven Discovery project, I led a team of instructional designers and developers through every phase of the ADDIE process, collaborating closely with stakeholders to ensure the course was aligned with sales needs. The course was designed to teach sales professionals how to effectively gather and analyze client data to improve the quality of their interactions. I oversaw the creation of an engaging storyboard that simulated real-world sales scenarios, emphasizing the value of thorough research before engaging with clients.

Using Storyline 360 and Adobe Creative Suite, I guided the development of a highly interactive course filled with infographics, quizzes, and real-world case studies. I ensured that high-quality visuals, animations, and voice-over narration were integrated seamlessly to enhance the overall learning experience. My team focused on making complex data gathering techniques accessible and engaging through clear, dynamic interactions.

The course was designed to be both visually engaging and educational, using a combination of interactive modules, real-world scenarios, and data visualization to drive home the key sales strategies. Visual aids such as infographics made complex data gathering processes easy to grasp, while interactive quizzes reinforced learning at each stage. By simulating the real-world challenges salespeople face, the course helped learners develop practical skills they could immediately apply in their roles.

The Data Driven Discovery course had a measurable impact on improving sales interactions. Feedback from learners indicated increased confidence and preparedness when engaging with clients, thanks to the thorough data research techniques taught in the course. By leading the team through every step of the ADDIE process, I helped deliver a course that significantly improved the quality of sales conversations, ultimately leading to stronger client relationships and better business outcomes.