DATA DRIVEN PROSPECTING

DATA DRIVEN PROSPECTING

Client

The Valla Group

Year

2022

Category

eLearning

Concept Development & Storyboarding

Concept Development & Storyboarding

For this course, I was tasked with creating an immersive, story-driven learning experience designed to teach salespeople at all levels modern sales methodologies for prospecting. I developed a dynamic, interactive storyline where learners act as sales professionals navigating through a city, visiting different "buildings" and interacting with mentors along the way. The course emphasized how to choose the right entry points ("Aves"), craft effective messaging strategies ("Mind Hooks"), and create a cadence that aligns with their sales goals. Learners were guided to position themselves as value creators rather than simply product pushers, helping them tailor their approach to prospects by demonstrating how they can add value.

For this course, I was tasked with creating an immersive, story-driven learning experience designed to teach salespeople at all levels modern sales methodologies for prospecting. I developed a dynamic, interactive storyline where learners act as sales professionals navigating through a city, visiting different "buildings" and interacting with mentors along the way. The course emphasized how to choose the right entry points ("Aves"), craft effective messaging strategies ("Mind Hooks"), and create a cadence that aligns with their sales goals. Learners were guided to position themselves as value creators rather than simply product pushers, helping them tailor their approach to prospects by demonstrating how they can add value.

Concept Development & Storyboarding

For this course, I was tasked with creating an immersive, story-driven learning experience designed to teach salespeople at all levels modern sales methodologies for prospecting. I developed a dynamic, interactive storyline where learners act as sales professionals navigating through a city, visiting different "buildings" and interacting with mentors along the way. The course emphasized how to choose the right entry points ("Aves"), craft effective messaging strategies ("Mind Hooks"), and create a cadence that aligns with their sales goals. Learners were guided to position themselves as value creators rather than simply product pushers, helping them tailor their approach to prospects by demonstrating how they can add value.

Technical Expertise & Tools Mastery

Technical Expertise & Tools Mastery

The course featured a highly interactive environment built using Storyline 360 and enhanced with JavaScript for custom data-entry tools. Learners input their data at kiosks throughout the city, with the information later compiled into a downloadable, custom PDF containing graphics and structured takeaways. These tools were designed to guide learners through decision-making processes with questions and comprehensive help materials. Each step was interactive, allowing learners to engage with the tools as they progressed through the modules, making the training feel hands-on and practical.

The course featured a highly interactive environment built using Storyline 360 and enhanced with JavaScript for custom data-entry tools. Learners input their data at kiosks throughout the city, with the information later compiled into a downloadable, custom PDF containing graphics and structured takeaways. These tools were designed to guide learners through decision-making processes with questions and comprehensive help materials. Each step was interactive, allowing learners to engage with the tools as they progressed through the modules, making the training feel hands-on and practical.

Technical Expertise & Tools Mastery

The course featured a highly interactive environment built using Storyline 360 and enhanced with JavaScript for custom data-entry tools. Learners input their data at kiosks throughout the city, with the information later compiled into a downloadable, custom PDF containing graphics and structured takeaways. These tools were designed to guide learners through decision-making processes with questions and comprehensive help materials. Each step was interactive, allowing learners to engage with the tools as they progressed through the modules, making the training feel hands-on and practical.

Engaging Learning & Visual Design

Engaging Learning & Visual Design

The entire experience had a gamified feel, with animations and storytelling elements guiding the learner through various sales scenarios. As they progressed, learners could interact with characters and mentors, receive messaging guidance, and make decisions based on real-world scenarios. The course also featured engaging animations when learners met different prospects, providing a visual representation of their progress. Badges, certificates for coffee, and other fun rewards were incorporated to maintain engagement, creating a highly interactive, learner-centered environment that felt more like a journey than traditional training.

The entire experience had a gamified feel, with animations and storytelling elements guiding the learner through various sales scenarios. As they progressed, learners could interact with characters and mentors, receive messaging guidance, and make decisions based on real-world scenarios. The course also featured engaging animations when learners met different prospects, providing a visual representation of their progress. Badges, certificates for coffee, and other fun rewards were incorporated to maintain engagement, creating a highly interactive, learner-centered environment that felt more like a journey than traditional training.

Engaging Learning & Visual Design

The entire experience had a gamified feel, with animations and storytelling elements guiding the learner through various sales scenarios. As they progressed, learners could interact with characters and mentors, receive messaging guidance, and make decisions based on real-world scenarios. The course also featured engaging animations when learners met different prospects, providing a visual representation of their progress. Badges, certificates for coffee, and other fun rewards were incorporated to maintain engagement, creating a highly interactive, learner-centered environment that felt more like a journey than traditional training.

Results & Impact

Results & Impact

This course won a Silver Brandon Hall Award for Best Advance in Sales Enablement and Performance Tools, reflecting its success in engaging learners and improving sales performance. The combination of gamified elements, interactive tools, and a unique storyline helped learners apply modern sales strategies effectively. The course demonstrated a strong return on investment by providing learners with practical, actionable insights that they could immediately apply to their work. It successfully combined educational content with an enjoyable, gamified learning experience, ensuring high learner retention and satisfaction.

This course won a Silver Brandon Hall Award for Best Advance in Sales Enablement and Performance Tools, reflecting its success in engaging learners and improving sales performance. The combination of gamified elements, interactive tools, and a unique storyline helped learners apply modern sales strategies effectively. The course demonstrated a strong return on investment by providing learners with practical, actionable insights that they could immediately apply to their work. It successfully combined educational content with an enjoyable, gamified learning experience, ensuring high learner retention and satisfaction.

Results & Impact

This course won a Silver Brandon Hall Award for Best Advance in Sales Enablement and Performance Tools, reflecting its success in engaging learners and improving sales performance. The combination of gamified elements, interactive tools, and a unique storyline helped learners apply modern sales strategies effectively. The course demonstrated a strong return on investment by providing learners with practical, actionable insights that they could immediately apply to their work. It successfully combined educational content with an enjoyable, gamified learning experience, ensuring high learner retention and satisfaction.

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©2024 WORDPRESSRIVER

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©2024 WORDPRESSRIVER

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